The Right Amount for a Local Business to Spend on Advertising

What is the right amount for a local business to spend on advertising? Many companies are afraid to fork over the amount of investment that Adwords tends to require. But I think White Shark Media hits

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Stealing Ideas Like Cirque De Solei To Help You Crush Your Competition

Blue Ocean Strategy comes from a book of the same name. At its core, the approach is about not slugging it out in the industry niche you are currently in. A Red Ocean is filled with sharks, competition

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How to Design Your Site for More Sales

Quality website design is no longer optional as people’s expectations on the internet increase. According to the Stanford Web Credibility Project, “nearly half of all consumers (or 46.1%)

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Selling Property Management Pain Killers

There is a saying that goes something like “Sell pain killers, not vitamins.” Those are words you will live and die buy in business, so let’s take a look at what that means. Customers are motivated

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Getting More Sales from Mobile Visitors

Mobile is getting more and more important. We see it in our campaigns for property management companies all the time… many times, mobile gets almost as much traffic and when done right, that traffic

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Turning Laser Focus into a Competitive Advantage

I played and coached basketball for 20 years. I had it drilled into me that I “needed to work on my weaknesses” and the strengths would take care of themselves. It took me years of living to realize

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How A Lengendary Investor Used Baseball to Turn Millions Into Billions

Peter Lynch was a legendary investor for Fidelity. He took the Fidelity Magellan Fund from $18 million in assets as a mutual fund manager and grew it to $14 billion, an astounding 29% return per year. He

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Opinions: What Really Matters in Web Design for Local Businesses?

What would you wear on a first date? I imagine it’s more along the lines of a button up shirt, maybe something plaid if you’re in a fun mood, but probably not your Twisted Sister shirt you’ve

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Becoming Purple: Marketing Can’t Fix Everything (4 of 4)

“The essence of the Purple Cow is that it must be remarkable.” – Seth Godin Let me re-phrase that by looking at it from the other direction: you can put purple lipstick on a brown cow, but at

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Adwords Mistakes That Cost Property Management Companies Money

Managing Adwords is a steep learning curve for any small business owner. Not because you aren’t smart, you wouldn’t have your own business if you weren’t, but because it’s complicated and requires

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